The R-rated film, playing like a horror title, grossed a soft $16.5 million in its opening. Managing only a third-place domestic finish was Fox’s 3D genre epic Abraham Lincoln: Vampire Hunter. The pic has now earned $208.4 million internationally for an impressive worldwide total of $366 million.

1 for the third straight weekend, grossing $30.1 million from 44 markets to race past the $200 million mark. The threequel opened to $60.1 million.Īnimation also ruled overseas, where Madagascar 3 stayed at No. 2 in its third weekend with an estimated $20.2 million for a domestic cume of roughly $157.6 million. DreamWorks Animation and Paramount holdover Madagascar 3: Europe’s Most Wanted fell to No.

Still, family product ruled the box office all the way around. One troubling statistic: 3D revenue only made up 34 percent of Brave’s opening gross, furthering worries that families find the upcharge for a 3D ticket too expensive. Hollis credited Pixar/Disney animation chief John Lasseter, producer Katherine Sarafian and directors Mark Andrews and Brenda Chapman for delivering an “enveloping experience” that drew both families (66 percent) and adults. “The themes in the movie - bravery, fighting for your fate - transcend gender.”

“You have to draw men and boys as well to see this number,” Disney executive president of worldwide distribution Dave Hollis said. Brave did skew female (57 percent) but got plenty of male attention. The 3D event pic - receiving an A CinemaScore in North America - is Pixar’s 13th film and its first to feature a female lead.

Only the brave movie profit